Vermont’s Original Bag Balm Launches Pet Specific Product Line
Vermont’s Original Bag Balm, the iconic 116-year old brand, is now on the shelves of local pet stores and chewy.com.
Bag Balm’s heritage began in the dairy farming community as the original udder balm for cows. Farmers quickly recognized the product’s ability to moisturize and help repair their own skin, and Bag Balm moved from barns to bathrooms. It became an all-around family staple, including addressing pets’ dry, cracked paws and noses, hotspots, flea bites, and general skin dryness and irritation.
The new Bag Balm Pet packaging is easy to spot on pet store shelves for your four-legged friends, and offers simple instructions. While the recipe is the same, new tin sizes are optimized for easy pet application: Pocket-Size Tube, Mini Tin, Stand Up Tube, and 3.75 oz. Counter Top Tin.
Bag Balm’s CEO Jim Kelly spoke directly with consumers and retail pet experts to understand pet owner’s needs. The unmistakable green tins “will always be part of what we do,” Kelly said, and “with the pet specific directions and labeling, along with new sizes, consumers can moisturize, soften and condition their pet’s paw pads both in the home and outdoors.”
One testimonial received in April 2017 describes the thrill a customer experienced when Peggy D. learned that the new Bag Balm Pet line could be used on her pet’s cracked nose: “My dog has suffered with a dry crusty, deeply cracked nose for a couple of years now. I tried everything including a special product designed for the problem. Nothing worked. Finally, a new groomer said to try Bag Balm and one week later, applying it twice per day to her nose solved the problem. Now her nose looks soft and normal. Just sorry it took me so long to find out about Bag Balm. I am thrilled and I know my dog is so much more comfortable. Thank you Bag Balm.”