From a Vermont village to all reaches of the world...

  • John L. Norris

    It all started in 1899.

    John L. Norris bought the formula for Bag Balm®—a salve created to soften cow udders—that worked extremely well.

  • Bag Balm can

    The little green can stood out from the rest.

    Mr. Norris traveled from Lyndonville, Vermont to Boston to design the original can. Its distinctive dominant green color, accented by red lettering and red clover surrounding a cow’s head on the top of the lid, has remained virtually unchanged for over 100 years.

  • John Norris

    Bag Balm® worked…and word got around.

    The little green can was soon turning up in farms across the country.

  • Admiral Byrd’s expedition

    Admiral Byrd takes Bag Balm® to the North Pole.

    In 1937, Admiral Byrd’s provisions for the trip to the North Pole included Bag Balm®, which helped to protect against the harsh climate. It would be the first of many instances where Bag Balm® played a role in comforting those on a very long journey.

  • Charles Kuralt

    Charles Kuralt puts Bag Balm® on the map.

    Sales of Bag Balm® skyrocketed when famed CBS reporter Charles Kuralt told the Bag Balm® story in 1983 as one of his feature segments for his “On the Road” series. From Glamour Magazine to the New York Times, from Oprah Winfrey and Rachael Ray to dozens of syndicated columnists, Bag Balm® consistently finds itself in the news—and without hardly a single press release through the years.

  • Hand holding dog’s paw

    Pet owners discover Bag Balm® soothes more than cow udders.

    No one knows when the first farmer tried a little Bag Balm® on the paws of the family dog, but the product proved itself once again. Minor cuts and abrasions were quickly soothed, and dry, cracked paw pads were on their way to recovery.

  • Firefighters working

    Post 9/11: Bag Balm® Helps Amidst the Tragic Aftermath in NYC.

    With no fanfare, Dairy Association donated Bag Balm® to the search teams looking through the charred rubble for survivors after the attack on the Twin Towers in New York City on September 11, 2001. The salve was massaged into the paws of dozens of search dogs who worked for endless hours in the rubble.

  • Soldiers opening boxes from home

    Afghanistan & Iraq troops find Bag Balm® in “care” packages.

    Lending a hand by providing comforts from home, at the request of some of our troops, the familiar little green can has been part of packages sent to American soldiers in Afghanistan and Iraq.

  • John Norris Jr.

    John Norris Jr.

    Loved dearly by the employees who surrounded him, the students at nearby schools who received musical instruction from him, and the entire community to which he quietly and constantly gave his support, Mr. Norris passed away in 2002 after running the Dairy Association for over 60 years.

  • Barbara and John

    Father…to daughter

    Dad was so proud of Bag Balm and The Dairy Association. He enjoyed reading and hearing about the different ways that Bag Balm was being used. People would often call him at the office to share their uses for Bag Balm. At times their stories brought on a chuckle, but as always, he was thrilled that so many people were using his product. As to the business itself, he always stressed the importance of “keeping it in the family.” It was a big decision for me, and I’ve never regretted it. I think he’d be proud to see how we’re doing. As he would say “we’re still plugging along!”

  • Barbara and Chick

    From one generation to another.

    John’s daughter Barbara (shown w/her husband Chick) has taken over the reins at Dairy Association, bringing a third generation of family ownership in protecting Bag Balm®’s unparalleled position as the “original”—made in Vermont since 1899. Much has changed in the world during the company’s 111 year history in Lyndonville, Vermont. Thankfully, some things haven’t. The little green can is still easy to recognize from the outside, and inside is a sure formula for soothing relief.